10 best and hottest couples 2012
The annoying part about always being right is having to constantly support your claims with facts. We knew this four years ago when we first used math science to define what it meant to be a hot couple in Hollywood and then used it to rank them. We’ve refined our method even further this year such that we can say with complete confidence that all subjectivity has been removed from the widely overused adjective. “Hot,” as it turns out, is not in the eye of the beholder. It’s all in the numbers.
Full disclosure: Not a single Zimbio editor holds a mathology degree. However, we do have lots of money that can buy super-computers and employ engineers who know how to turn these machines on and off as well as make them do stuff, we’re told. Anyway, it took a while, but four years ago an algorithm was born with one purpose: Measure a couple’s hotness using four sets of criteria. Success, Attractiveness, Popularity and Staying Power. Here’s how it breaks down:
Popularity
To numerically quantify a couple’s popularity, we measured search volume within the last 12 months using a variety of public web tools (Google AdWords is one example). We then combined that data with our own set of very granular internal site analytics (site search, picture page views, traffic to their topic pages, time on site, to name a few).
Success
For success, let’s face it, it’s all about tha Benjamins (typed the white girl uncomfortably). So we naturally looked at things like paychecks, major signed deals (record, movie, spokesperson etc.), but also took into account things like awards and other distinctive recognition among their well-groomed peers.
Attractiveness
This is a tricky one because taste varies so wildly from person to person. The only way to assign a numeric value to a couple’s attractiveness was to crowd-source a massive sampling of the Internet in a straight-up face-off style game like this. Of the thousands of people who played the game, none knew they were powering this ranking criteria. It’s a guys-vs-guys, girls-vs-girls “Who’s Hotter?” battle and the results are sometimes not pretty. The problem with measuring a subjective thing like “attractiveness” is that people/couples are “graded” on a bell curve. So when you see couples with an Attractiveness rating of “1,” it’s not that no one thinks they’re attractive, it’s just that couples like Gisele Bundchen and Tom Brady screw it up for the rest. Sorry Coco and Ice-T.
Staying Power
Here couples scored points for engagements, marriages, babies and length of their relationships. Points were also deducted based on the number of recent partners, break-ups or separations (looking at you JT and Jessica), as well as the validity and/or volume of infidelity rumors.
These two already had it all, then they went and had a baby. With perfect scores in three out of four categories, this music megacouple easily walked away with our top spot for the second year in a row. Every album Jay-Z’s ever released (there are over 15) has gone platinum, he owns nightclubs, his own record company, and he’s married to the hottest, richest, hardest working mom on the airwaves.
On top of spending much of the last year pregnant, Beyonce put out an album, has two more in the works, and Forbes named her one of the Top-Earning Women in Music in 2011. Plus, she’s married to a rapper so successful he’s redefined wealth in the hip-hop game, so talented his book of lyrics made the New York Times Best Seller list, so business savvy he’s friends with Warren Buffett and so thoughtful he released a single, “Glory,” dedicated to Blue Ivy Carter just two days after she was born.
Brad and Angelina sent us scrambling to check our math when they confirmed news they were planning to get hitched. They’ve been together for seven years and they’re raising six kids together, so they already scored high in Staying Power. These two also remain the most-admired Hollywood power couple year after year, carving out time for worthwhile causes and masterfully avoiding overexposure.
The Beckhams’ appeal goes beyond his sexy new underwear line and her exquisitely designed dresses. We also love the way they put family first. Seeing Becks teach their boys to surf, and Posh sitting on the grass at their soccer games makes this Adonis/Venus pairing seem down to earth. With a family life just as attractive as they are, it’s no wonder they topped our list in 2010, and their online popularity has shown no signs of waning. Lastly, we can’t wait to see how Victoria dresses little Harper Seven in the coming years! Last Year’s Rank: 7
Prince William and Kate Middleton are getting ready to celebrate their one-year wedding anniversary and the power couple is still at the top of their game. The Duchess, who has yet to have a bad hair day, is a darling with newshounds and fashionistas alike. She spends her time visiting sick children and performing various royal duties. Meanwhile, her prince rescued two sailors in November and nobly extended his career with the military until 2016. The college sweethearts still have a legion of loyal fans and they always will, unless Middleton suddenly stops wearing beautiful dresses. Last year’s rank: 3
Gisele made $250 million over the last decade and was named one of Forbes’ 100 Most Powerful Women in 2011. At this point, she’s still outperforming the Dow. For his part, Tom is widely considered one of the best NFL quarterbacks of all time. This year he led the New England Patriots to the Super Bowl for the fifth time and after 12 active seasons he shows no signs of slowing down. And while Tom’s jaw is so chiseled it even looks good under those long greasy locks, we have to give him bonus points for finally cutting them off. Our readers voted this one of the most attractive pairings on our list, and since Gisele’s probably going to be looking hot well into her 80s, we don’t see that score dropping next year. Last Year’s Rank: 9
What a Hottest Couples roller coaster these two have been on. They came in at No. 8 in 2010, were broken up and off the list in 2011, and bounded up to No. 6 this year. So how did they crack the top 10 for their re-appearance? JT made three movies in 2011, has another in the works, and had time to host another hilarious episode of SNL. Plus, he proposed with a huge ring! The bride-to-be has four movies on the horizon, including the highly anticipated Total Recall remake. And it helps that both stars are incredibly easy on the eyes. Their wedding pictures are going to be out of control! Welcome back, you two. You were missed. Last Year’s Rank: N/A
First and foremost, these two are HOT. The Russian beauty made an appearance in 2012′s Sports Illustrated Swimsuit Edition and has already landed three magazine covers this year. Her soccer stud fiance’s biggest endorsement involves pedaling time pieces shirtless. World-famous abs aside, Ronaldo scored his 100th goal with Real Madrid, where he’s one of the highest-paid footballers of all time. Now if these engaged stars decide to say “I do” in their underwear, they might even bump into the top five. Last year’s rank: 18
Tom Cruise proved he’s still one of the most bankable leading men in Hollywood when Mission Impossible: Ghost Protocol brought in an impressive $638 million at the global box office. That helped to boost this couple’s success score and get them into the top 10. He’s on track for another blockbuster this summer, but if Rock of Ages flops, at least we can count on his sweet, sweet ’80s wig to be wildly entertaining. The missus continues to raise their miniature adult, Suri, who is the best-dressed star in the family. The TomKat empire is in capable little hands. Last year’s rank: 31
Without a blockbuster or a chart topper between them, Jessica Alba and Cash Warren have remained one of the most popular couples on the Internet. These two are undeniably attractive, Google-able, and have an ultra sweet pair of little girls with mommy’s good looks. While Jessica’s only movie this year was an ill-fated Spy Kids sequel, she’s become something of a fashion darling, with many a mom looking to her daily wardrobe for style cues. Last year’s rank: 38
Jen and Ben are as down to earth as a Hollywood power couple can get. With two daughters and a newborn son, these two are spotted hauling around the kids more often than they are on the red carpet. While looking gorgeous in Arthur and working on a movie about butter sculpting, Jennifer still found time to schlep the girls to various ballet practices in mom jeans. The word is this happy couple is planning to renew their vows in June. And with his directing career on the rise, and a role in the next Terrence Malick project, we can certainly expect to see more of Ben in the coming year. Last year’s rank: 24
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